How to Promote Yourself in the Freelance Economy for Jobs

How to Promote Yourself in the Freelance Economy for Jobs

For as long as we can remember, resumes and cover letters have been a standard component of the job application process. Although they only provide a picture of our former accomplishments and experiences, they are nonetheless useful markers of our past for employers. In this freelancing economy, hiring managers may now better understand the person behind the keyboard thanks to the rise of social media.

Recent studies have revealed a marked growth in social media profile usage among professionals that use social media as part of their employment process. We'll go through a number of strategies in this essay on how to use social and contemporary media to your advantage in the cutthroat freelance market of today.

Professional versus personal

Social media websites like Facebook, Twitter, and LinkedIn are becoming commonplace. By expressing your interests, hobbies, and passions on these websites, you may paint a more complete image of who you are. It's crucial to separate your personal and professional accounts. Social networking is a terrific way to show off your individuality, but the profiles you show potential employers should be quite professional.

This covers everything, from having a good photo of oneself to making sure your postings are error-free before publishing them. Avoid debating contentious issues, and refrain from using foul language or leaving critical remarks. Remember that in the modern freelance economy, social networking may be a terrific way for employers to evaluate your communication abilities and see whether you'd be a good fit for their organization. You should constantly make sure your profiles are up to date and consistent with the information you've supplied with them because employers frequently utilize these sites to verify the information on your CV.

Website to Increase Your Presence

By building your own website, you can improve your online presence. First off, having your own website gives you more control over what Google users learn about you. Second, websites are amazing because they are dynamic and provide you the freedom to showcase your skills and achievements without being restricted to a small space.

We advise incorporating an "About Me" page where you can discuss your goals for your work and your passions, such as the causes you support. Use pertinent images, films, and other digital assets to highlight your prior work and demonstrate your creativity. Keep in mind that your material should be business-related and professional. You should start developing your brand on your website.

Become more visible: podcast

Starting your own podcast channel is a different social media strategy to take into account in the current gig economy. An excellent way to position yourself as an authority in your industry is through podcasts. Listeners will eagerly seek out your knowledge if you give them the opportunity to put a voice behind your words, which helps humanize your brand. Podcasts also demonstrate to potential employers your ability to communicate verbally and your desire to work with other professionals in your field.

By inviting other thought leaders to speak on your show, hosting a podcast presents fantastic networking chances. For instance, Digital Marketing Podcast cohost Ciaran Rogers frequently asks other marketing experts to speak on the program. When it comes to podcast subscriptions, people are pickier than when they join up for websites. Employers will see that you have a significant following if they see that they value your opinion.

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