The most crucial component of any job application is your cover letter. Even if it's simple
to utilize the same resume template for each job you apply for, skillful job searchers are
aware that standing out from the competition requires tailoring a cover letter and
making continual improvements.
Here are 10 suggestions to make your cover letter better.
1. Highlight Remarkable Successes
Include two or three of your resume's accomplishments that are pertinent to the
position in your cover letter. It won't appear that you're rehashing your resume in your
cover letter if you don't use those same words.
Consider rephrasing the bullet from your resume by attributing each accomplishment to
a position and business. The hiring manager will be able to remember this glimpse into your experience as they scan your resume.
2. Outline Your Objectives
Why you wish to work in this capacity at this organization is a crucial component of
enhancing your cover letter. Explicitly stating why the hiring manager should choose you
and how you will address any issues they may be experiencing is a crucial component.
However, if you want your cover letter to stand out, try describing how the organization
or position fits into your long-term professional goals.
Is this position the logical next step
in your career? Are you switching careers, and this job is the ideal opportunity for you to
get the knowledge you need to advance? Does the business provide unique training that
isn't available elsewhere? Whatever it is, it can provide the recruiting manager with a more
thorough understanding of your professional identity.
3. Make Effective Use of Keywords
Utilizing keywords in your cover letter is equally as crucial as using them in your resume.
One final chance to highlight your qualifications for the position in the employer's
language is in the cover letter. Additionally, if an applicant tracking system scans your
cover letter, those extra keywords may help your application rank better than others.
4. Relate a Story
Your cover letter ought to have a narrative. Making a comparison between the
achievement and how you intend to use that experience in a new capacity will have a
significant impact on the employer, whether you are talking about your rise from intern
to VP of Sales or your most fulfilling experience working with a startup.
5. Show That You Fit the Culture
One of the numerous qualities a hiring manager considers and which candidates
frequently ignore is how well you'll fit into the company's culture. It's critical that you
feel at home at work; otherwise, you're unlikely to love your employment, which is
problematic for both you and the firm.
You've probably already determined that you're probably a cultural fit if you're applying
for the position.
Use your cover letter to convince the hiring manager of that. To
determine the voice and tone of the job posting, read it. Try to write a cover letter that is
comparable to it, especially if it is conversational or uses comedy and contemporary
terminology. Be professional, but speak in a conversational, informal manner.
6. Utilize action verbs.
Many writers rely on "crutch" words when in doubt. Consider these words to be "filler,"
or words that occupy space but don't really express much. Examples include the words
"very," and "extremely."
Use action verbs in your cover letter as opposed to stuffing them with phrases that lack
impact. These potent words can aid an employer in seeing you performing the duties of
the position. Add action verbs to your sentences by rewriting them. Say "improved" or
"conceptualized" in place of "obligations," for instance, rather than "As part of my
7. Provide Meaning
Employers value soft talents just as much as hard ones; your creativity and problem-solving abilities are just as in demand as your coding and math abilities. Use the
STAR technique to show these important qualities and offer them more context since
soft skills are difficult to quantify in a cover letter.
8. Customize It
Addressing your cover letter to a particular person will help it stand out. Hopefully, the job description specifies to who you should address your cover letter. When it doesn't,
spending the effort to look up a name on a company website, LinkedIn, or even social
media is time well spent. That being said, it's acceptable to use "Dear Hiring Manager" if
you can't think of anything else.
9. Be succinct and to the point
Generally speaking, your cover letter shouldn't be longer than one page. Try using the
technique below to help you narrow it down if you find yourself on the second (or
Salutation (Dear Hiring Manager)
Introduction (explaining why you are applying for the position)
Middle section (here are some reasons you should hire me)
Thank you for your time, and here is how to reach me.
10. Inviting action
Typically, a cover letter will conclude with the phrase "I look forward to hearing from
you." Even if it might be the case, it doesn't make your cover letter stand out. Instead,
close with a call to action that clarifies how your qualifications will advance the business
as a whole for the hiring manager.