Do you have a plan for your job search? Do you believe that this week, "I need to
dedicate some time to Facebook"? Most likely not. When considering job searching,
Facebook isn't typically the first or even second platform that comes to mind. Why
would it, too? But you should spend some time on social media sites when it comes to conducting a focused and planned job search for a number of reasons.
First and foremost, you must
make sure that your profiles advance rather than hinder your employment hunt. And
second, there are means to communicate with businesses online that weren't available
to job seekers even a few years ago. Social media doesn't generally have a career-focused focus, but that could be what sets you apart from other applicants.
How to Effectively Use Facebook?
Most recruiters conduct their application research on social media, according to
numerous studies. One strategy to promote your personal brand and attract recruiter's attention is through your Facebook presence.
● Make Sure Your Profile Is Polished Professionally
Make an outstanding first impression when you utilize Facebook for a job search. You
can change your Facebook profile and see it from the perspective of the viewer by
utilizing the "View As" option. This step will let you know if there are any issues that
might make you a poor candidate.
Remove any material that a potential employer might interpret incorrectly. Make sure
your private images, as well as your political and religious views, are set to "private." To
maintain the privacy of your personal life, use the "Lists" feature.
Think about changing your Facebook profile photo to a more expert one. Maintain consistency with your headshot throughout all of your online profiles, including those on LinkedIn, your personal website, Slack forums, etc. Make sure you're paying additional
attention to the background of the photo and your appearance in it. Reflect on the
organization's or profession's professional image.
Update your "Work and Education," "Professional Skills," and other profile areas to
better align with your resume for the best results. Find the terms that are most
pertinent to you by doing your study. Additionally, be sure to include your location and
state if you are looking for work in a particular area.
Spend some time creating a brand statement that succinctly explains what you do and
how you do it, adding a few eye-catching touches to make it stand out. This will make it
easier for recruiters to understand who you are and what you do on a large scale.
● Do More Than “Like” a Company’s Page
Find professional groups, companies, and organizations that share your interests in a job
and follow their pages. By joining these groups online, you may expand your network, increase your chances of finding a job, and demonstrate your dedication to potential
employers. To ensure a perfect employment fit, try to gain a sense of their culture and
thoroughly research their internet presence.
The "More" menu drop-down on the profile of your target organization allows you to
view the most current job postings. Additionally, a lot of businesses frequently list job
openings on their websites. By leaving thoughtful comments on their articles in general
and interacting with the staff at the company, you can establish a connection with them.
If this is your ideal employer, go one step further and research pertinent information
about them for use in future interviews.
● Refresh Your Status
Lighting up your network in the pre-Facebook era meant telling everyone you knew that
you were looking for work. That might imply that you talked on the phone, texted, or
engaged in chitchat with a stranger in the grocery store. While such techniques continue
to be effective, it is considerably simple and possibly more efficient to share the
specifics of your hunt via Facebook status updates.
Don't go overboard, of course, but the more you provide details, or even amusing
updates, about your job search, the more likely it is that contact will think of you when a
position opens up at their place of employment. In order for a recruiter to recognize that
you are the ideal candidate for their opening, make sure that you have outlined exactly
what you are searching for.
● Connect With People in Facebook Groups
Use every network that is even remotely related to your search, from alumni
associations to professional interest organizations. Reach out to any alumni in alumni
groups who are currently employed by organizations that interest you and foster that
relationship. Exchange insider information, offer counsel, and keep an eye on the job
feeds posted by community members in professional groups.
● Employ-focused keyword searches
Social networking has made job searching easier for many people, not just job seekers. To get their positions in front of as many people as possible, employers advertise jobs on
practically every social media network, including Facebook.
Utilize terms in the Facebook search feature to identify relevant positions.
Make sure the business and posting are legitimate by carrying out your due diligence
and research and make sure you're not engaging in any unsafe online behavior that
could expose your personal data.
● Using Your Profile to Improve Your Job Search
Facebook is fantastic because it can bring you closer to the kind of face-to-face networking that most frequently results in employment. And it can accomplish this on a
much larger scale than you could ever achieve by relying simply on LinkedIn or on