How to Brand Yourself for a Desired Job
What exactly is a personal brand?
Branding (if you haven't already) or rebranding (if you're seeking a job or career change) entails determining your professional route and adapting your qualifications, competence, and what's visible to network connections and potential workers to fit that brand.
Your brand will demonstrate to employers your distinctiveness, what you can bring to the table, and how you can add value to their business, in addition to demonstrating what you're capable of accomplishing and where you're headed.
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What to Do First
The first step in building or revamping your brand is deciding what you want it to stand for. What kind of work do you want to have? Would you prefer a new position in a comparable field or the same position in a different industry? If so, that's a rather simple brand refresh. If you want to shift careers, you'll need to devote more time and effort to rebranding yourself.
Examine yourself. Before you begin making any modifications, Google yourself and review the results. You'll want to look at how current information about you represents your professional image, and make sure it accurately reflects where you are in your career and where you want to go next. Examine it from the perspective of a hiring manager to understand what story you are presenting about your accomplishments and goals.
Make a strategy. It is critical to plan your route to your desired destination. Is it time to revamp your professional image? Do you need new abilities or certifications? Or can you adjust and refresh your brand to meet where you want to go next? Make a list of everything you need to accomplish before you begin. There are things you can do now to prepare yourself for success in your future career. If your job requires a serious redesign, it will need greater preparation and a larger time commitment.
Enhance your qualifications. Do you lack the abilities required to make a successful brand switch? It might be simple to get the abilities you need to supplement your certifications if you set aside some time. There are several free and low-cost programs available to help you get the necessary professional skills. After you've improved your skill set, take on some freelancing assignments to build a portfolio of talents relevant to your rebranding goal. You may include those talents on your resume and LinkedIn, as well as in your cover letters.
Take care. Be cautious of changes you make that are noticeable to your present employer, just as you would during a job search. If you work in sales, for example, you don't want your Twitter account to be entirely about product development. If you're utilizing social media for business, introduce new themes gradually.
If you're linked to current coworkers, make sure "Share with network" is switched off when editing your LinkedIn profile. It's simpler to remain under the radar if you make adjustments slowly and cautiously.
Develop a Branding StatementDevelop a Branding Statement
A branding statement is a brief and snappy statement that summarizes why you are an excellent candidate for a job. Writing a branding statement might assist you in capturing the essence of what you want to achieve in the next stage of your career.
Writing your own branding statement can help you concentrate on what you want to achieve with your branding or rebranding.
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Include a Branding Statement on Your Resume.
Including a branding statement on your resume is a great method to demonstrate employers how you will offer value to the business if employed. Don't use the same branding statement on your CV every time you apply for a job.
If your branding statement isn't a great fit for the position, take the time to revise it to represent the qualities the company is looking for. As with other job search materials, it's critical to demonstrate to the employer why you're one of the best-qualified applicants for the position.
Refresh Your LinkedIn Profile
Also, make changes to your LinkedIn profile. It doesn't have to be an exact match, but it should be near enough to pass examination since employers will look at it. Take the time to produce a summary that is useful, highlights your professional interests, and will catch the attention of hiring managers.
Change your LinkedIn page gradually. Small adjustments made over time will be less obvious. You may, for example, progressively update your LinkedIn page by revising some of your job descriptions to better reflect the brand you're looking for. They should still represent your work at each employment, although the emphasis might alter.
Make changes to your LinkedIn headline. LinkedIn's headline area is intended for brief, descriptive language. Use it to showcase the abilities you have that are relevant to your ambitions. Again, if you're working, don't go too far from your existing position. If you are not already employed, you have greater freedom in how you create your headline.
Revise your resume. Another idea is to make your job descriptions on LinkedIn minimal and generic. Instead of altering your LinkedIn profile, you may tailor your CV to each job you're looking for. There will be no discernible change in the eyes of existing or potential employers. There are tiny and easy improvements you may make that will have a significant beneficial effect.
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Examine Your Other Social Accounts
Is your messaging to recruiters and networking relationships consistent? Will they get the same idea if they look at all of your public social media accounts?
When it comes to utilizing social media for professional growth, consistency is key. Using the same professional picture across platforms will aid in the development of your brand.
Rebranding Yourself (Carefully)
When considering a big job transition or a career change, rebranding may be necessary. If you are presently employed, rebranding should be done slowly and cautiously.
You don't want to announce to your existing boss, other firm workers, or customers that you're rebranding your credentials and looking for other prospects. That way, you won't compromise your current employment and may move on when you're ready.
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Explain in your cover letter
What you write in your cover letter is private between you and the hiring manager who reads it. Use your cover letter to convey the tale of your professional transition. Create a tailored cover letter that emphasizes your most significant achievements and assets that qualify you for the position, helping to persuade the hiring manager that you're well worth an interview.
Keep Your Brand Up to Date
Rebranding your profession is a long-term process. Technology evolves, the economy fluctuates, in-demand skills shift over time, and most people's job goals shift as well. Over the course of their career, the typical worker will change jobs 10 to 15 times. 2 Your career will most likely change over time as well.
Add new talents to your resume and LinkedIn profile when you obtain more job experience, take a course, or otherwise discover new ones. As you go, revise your resume job descriptions to reflect where you're going as well as where you've been.
By making gradual and consistent modifications, your rebranding will be a work in progress, and you will be able to effectively leverage your brand to further your career.